LOGIXT announces new VP of Marketing
(Press Release)

TORONTO, ON - January 7, 2003 - LogixT Insulated Concrete Forms has announced the appointment of Chris Earl, formerly of Arxx Building Products, as their new Vice President of Marketing. "We are very excited to have Chris come on board with us," says Steve Ruud, President of Form Systems, one of the Logix manufacturers. "He has great experience in successfully marketing insulated concrete forms, and is a solid addition to our team."

Logix is the newest major player in the ICF business, created by five experienced foam manufacturers, with over 40 years collective experience making high quality insulated concrete forms. In just six months since the brand was launched, Logix has captured significant market share and industry attention by focusing on product innovation and superior customer service.

Earl has spent the last two years as VP Marketing at AffinityExpress, a high-growth venture capital backed online retailer. Previous to that he spent five years learning the ICF industry as Marketing Manager at ArxxT Building Products before leaving in January of 2000. During his time at ArxxT, Earl was instrumental in helping that company gain market prominence. "I'm very happy to be back in the ICF business", says Earl, "particularly because I will be working with all of the manufacturers and many of the distributors that I worked with so closely in the past. The people at Logix are some of the very best in the industry, and they are absolutely committed to being the leader in product innovation and quality. I believe that Logix is the ICF company to watch. I'm honored to be a part of something with so much potential."

"What I immediately realized when I started looking at Logix was that they have responded to what distributors and builders have been demanding for years," continues Earl. "The thicker foam is more solid than anything out there, and the web design allows for maximum concrete flow through the wall. As well, the Logix half-height block is a real winner. All this product innovation combined with strategically placed national manufacturing and friendly local service is something I think the industry has been waiting for."

Logix forms create walls that are more solid, more energy-efficient, and more sound resistant than traditional wood-framed walls. Full product information can be found at www.logixicf.com.